Service Ecommerce web design
Ecommerce web design that feels like a real brand.
Online shops for independent retailers and makers: designed around the product, quick to buy from on a phone, and built to be found for what you sell rather than just your name.
Quoted as a Bespoke project, from £995
Who it’s for
Built for
- Independent fashion, homeware and gift shops
- Makers and small brands selling their own products
- Local retailers adding online sales to a physical shop
- Businesses outgrowing a marketplace or a basic shop builder
The problems it solves
What usually goes wrong, and what I do about it.
Every shop builder looks the same
Standard themes put your products in the same grid as thousands of other shops. A brand-led design gives the photography room, carries your identity into every page and makes the shop memorable.
Shopping on a phone is fiddly
Most online shopping happens on a phone, one-handed. Filters, size guides, the basket and checkout are designed for a thumb first, then scaled up for desktop.
Products don’t show up in search
Category and collection pages are planned around what shoppers actually type, product pages carry proper structure, and guides link to the products they mention.
Photography lets the products down
Inconsistent product photos make a shop look cheap. I plan the photography style with you (angles, backgrounds, crops) so the catalogue looks like one collection.
What SR7 provides
What’s included.
- Brand-led design for the homepage, departments, categories, collections and product pages
- Filters, search, product variants, size and fit information, wishlist and basket drawer
- Checkout and payments through a proven provider, set up and tested end to end
- A product photography brief, or direction and treatment of the images you have
- Search groundwork for categories and products, with honest structured data
- Delivery, returns, size-guide, privacy and cookie pages written for a real shop
- Performance work so a large catalogue still loads quickly on a phone
Dene & Dune is a complete fashion ecommerce concept built by SR7: a campaign film homepage, 105 photographed products, filters, search, a wishlist, a basket drawer and a checkout demonstration, with style guides written for search. Measured on the live site, it scored 96–100 for performance and 100 for accessibility, best practices and SEO on mobile Lighthouse.
Process
How it runs.
- Step 01
Catalogue and brand
We map the range, the categories people shop by, and what makes your brand different.
- Step 02
Search plan
Real UK searches matched to the pages that can honestly answer them, so pages never compete.
- Step 03
Design
Homepage, category and product templates designed and reviewed on a private link.
- Step 04
Build and test
The shop built, products loaded, payments and emails tested with real orders.
- Step 05
Launch and learn
Live with analytics measuring sales and basket activity, and a plan for the first months.
Pricing
What it costs.
Online shops are quoted as Bespoke projects from £995. The final price depends on the size of the catalogue, the payment and delivery set-up, and how much photography and copy help you need. The quote lists everything before you commit. See pricing.
Questions
Ecommerce web design questions
Which ecommerce platform do you use?
It depends on the shop: the size of the range, how you manage stock, and who adds products. I’ll recommend a platform after the first conversation and explain the running costs honestly, including payment fees.
Can you move my existing shop?
Yes. Products, categories and customer-facing URLs are mapped so existing Google results and shared links keep working, with permanent redirects for anything that moves.
Do you photograph products?
I write the photography brief and direct the style, and I can treat and prepare the images you supply so the catalogue looks consistent.
Is Dene & Dune a real shop?
No. It’s an SR7 concept project: a complete, working shop built for a fictional boutique to show the level of design and build an independent retailer can have. It doesn’t take payments.
→ Start a project
Want a shop that sells as well as it looks?
Tell me what you sell, how many products you have, and where you sell them now. I’ll come back with a straight answer and a price.