Aria Fioranza: an editorial website for a fashion personality

Aria Fioranza is an Italian fashion and lifestyle personality from Napoli. She lives on TikTok, so the website has to work where a tap on her bio link opens it: on a phone, inside the app’s own browser.

The old site was a page-builder export: one long page that went straight to a private subscription offer, with leftover demo pages from the builder’s template still live underneath it. It had nothing to look at, no reason to stay and nothing that matched the films people had just watched. The job was to give Aria a proper home: a world, a wardrobe and a story to browse, with the private page one calm step away instead of the first thing you see.

Same name, same address, a different first impression. The old homepage was one dark page with a list of promises and an unlock button, and nothing else to see. The new one opens on her name and a film of the old town, and the private page is one calm step away in the corner.

La dolce vita in motion. The site is built like a magazine about a life in Napoli: the streets, the terrace, the coat, the sea at night. It is dark, warm and quiet, set in Bodoni Moda and Work Sans with a single gold accent, and every picture sits in an arch, the shape of the doorways and windows she walks past.

The homepage tells one day, from a walk through the old town in the morning to a saxophone on the rooftop before dusk. Italian words carry the headings (Il mondo, La passeggiata, Più tardi), and they are marked so that a browser’s translate button leaves them, and her name, alone.

The World of Aria opens on a garden with Vesuvius behind her and then runs in four chapters: Napoli, La moda, La musica and La dolce vita. Each chapter has one film or photograph and two lines, and the films start only as you scroll to them.

Films is a cinema-style index of seven short films, each with its place and its length. On a desktop, resting on a poster plays a muted preview. Every film has its own page and a custom player with play, pause, seeking and full screen, then a link to the next film.

The Editorial holds six photo stories, from breakfast on the terrace to blue hour on the rooftop, 33 photographs in all. On a desktop the covers travel through a 3D tunnel you can drag; each story is laid out like a magazine spread, and any photograph opens full screen with swipe and keyboard controls.

The site runs on WordPress with a theme I wrote for it, so the design is not a template and nothing depends on a page builder. Films and photo stories are their own content types with simple boxes for the place, the season, the video and the photographs in order. Journal stories are written in the normal WordPress editor, which also works from the phone app, but only six blocks are offered: text, heading, photograph, gallery, quote and an Aria film picker. Whatever is written, it comes out looking like the magazine.

The Fanvue link, the email address and the social links live on one settings screen, and a short how-to sits on the dashboard. Before launch the theme was tested on a local copy of WordPress against the approved design, page by page and pixel by pixel: every page matched the approved layout.

The site is built for someone arriving from TikTok: on a phone, in the app’s own browser, sometimes with the text zoomed. The large words fit themselves to the screen, so her name never runs off the edge even at a 280-pixel width. The first screen keeps the call to action in view, the menu opens full screen, and inside TikTok or Instagram a small note explains how to open a link in the normal browser if it sticks.

The private page, Riservato, is one step away, not the front door. It says plainly that it is an 18+ subscription page on another site, and every button to it is tagged, so the counts show which one was used.

Visits and taps are counted without cookies and without storing anyone’s IP address: one line per event, outside the website’s public folders, showing the source (such as TikTok bio), the page, the button and the kind of in-app browser. The results sit on a private page in WordPress. Google Analytics only loads if a visitor says yes, and the question waits until they reach the footer instead of covering the opening.

Aria’s new site went live on 7 November 2026: a homepage, The World of Aria, seven films, six photo stories with 33 photographs, a journal with its first three stories, Riservato, and the legal and privacy pages. Every address the old site had still works, the builder’s leftover demo pages redirect home, and the new pages are listed for Google.

Lighthouse on the live homepage, phone test, 7 November 2026: performance 96, accessibility 100, best practices 100 and SEO 100, with the main picture on screen in 2.3 seconds. All seventeen addresses were checked on a phone and a desktop with no errors and nothing running off the side of the screen.

It is too early for visitor numbers, so there are none here. Visit Aria Fioranza and walk the old town. For another site built around film, see The Hair Butcher.